Real customer reviews help local business SEO Adelaide by making businesses seem more credible and trustworthy, leading to repeat business and more repeat purchases. Positive testimonials may also result in returning customers.
Ensure that your business's name, address, phone number and website are accurate. Also, remember that Google's guidelines regarding representing businesses online could affect search engine rankings for your search terms.
Keyword research
Keyword research is an integral component of local business SEO Adelaide. Targeting specific keywords can draw in potential visitors and improve your rank in search results.
Search intent should also be kept in mind when selecting keywords. While search volume can play an important role, relevancy is the top priority when optimising local search.
Once you've compiled your keyword list, the next step should be monitoring their performance. Tools like Google Search Console and AHREFs provide valuable data for evidence-based decision-making.
On-page optimisation
Local business SEO is an integral component of online marketing for brick-and-mortar businesses, consisting of on-page optimisation of web pages under your control as the website owner. Search engines use on-page optimisation to understand your intent better when matching it up with search queries that match that content.
Title tags are among the most essential on-page elements. Appearing within the HTML code of websites, they allow search engines to understand what your page is about and can have an enormous effect on its ranking.
Keyword modifiers, or words added to search queries, can give your business the edge it needs against large national companies that dominate broad keyword phrases.
Reputation management
Local SEO agencies that excel know how to utilise reputation management techniques to build their clients' brands, including public relations campaigns and customer reviews. While PR campaigns don't produce quick fixes, they can help develop positive associations among your target customers and increase sales leads.
Attract reviews to your Google My Business (GMB) listing. A recent Safari Digital study demonstrated that review signals were one of the main determinants for ranking highly in Google's three-pack, or local search results, for any given query.
The Good news is that affordable tools can automate this task for you. HARO and ResponseSource, for instance, can help provide journalist requests and search for mentions of your brand on the web. BrightLocal also provides comprehensive local SEO tools that detect duplicate listings and analyse performance.
Social media
Utilising social media platforms as part of your local SEO is vital. It can reach local customers directly, and you can use it to build brand recognition and generate reviews that showcase what your business stands for.
An integral component of local business SEO Adelaide is ensuring the information on Google My Business (GMB) is consistent, especially its NAP. Be sure that the name, address and phone number on GMB match those found on your website or citations on other local directories.
Additionally, it would be best if you created blogs that serve your target audience to build credibility and enhance search engine rankings when writing blogs that address topics relevant to them, such as avoiding leaky pipes if you run a plumbing company.
As the popularity of local SEO continues to rise, social media is an effective way to increase a business's visibility in their local area. By posting regular local content, businesses can boost their rankings in search engines and build a following amongst local consumers.
A local coffee shop named Joe's Cafe used their social media accounts to improve their local SEO. They optimised their profiles by including accurate NAP information, using local keywords in their descriptions, and updating their photos regularly.
Google's ranking factors for local searches include relevance, proximity, prominence, and reviews. Relevance refers to whether a business provides the service searched for (e.g. plumbing), while proximity refers to how close the business is to the searcher.
Keyword research is the first step to local business SEO, but your website also plays a role. It’s important to create location pages that signal to search engines that your business is local. In addition, citations (or mentions) of your business on other websites are important. In addition, incorporating positive reviews from authentic customers can help you rank higher in local searches.